This is where students are today - technology is woven into them. And if the classroom does not embrace their world, we lose them, we can't reach them, then what can we really teach them if they are disengaged from our classroom. If we, as teachers, can just venture into their world, see what interests them, then use it as a tool to engage them, then we win in a way. It is the simple constructivist approach, taking the lead from the students. Finding out where they are, meet them there, and once you have them you can lead them to other areas that previously may have not been appealing to them.
As primary school teachers literacy is one of our major concerns and this technology opens up so many exciting formats that should engage students that would otherwise slowly drift away from the arts and humanities. Without making a sweeping generalisation I think this technology can help to keep boys engaged in literacy lessons. My fellow blogger http://techsavvyteach.blogspot.com/
in her post "boys and blogs" refers to a great article saying how blogs have been used to spark boys interest in English lessons. Its a great article. My experience at an all boys school, with 10 year boys, English and literacy (especially the tedious nature of grammar and spelling) , was always met with groans - they really couldn't care less, and I don't blame them because the content really was a long way from their world. I just think how engaging literacy lesson could be by venturing into this digital world where these boys are most of their free hours. Bring the lessons to them in their world. The lesson really are the same (grammar, spelling, sentence structure) but it is in a world they find interesting. I don't think it is quite tricking them into learning the same content, more New STAGE, same PLAY.